SunGod

Exclusive for BE & LU

In a constantly evolving market, retailers are looking for brands that offer not just technical superiority, but also a story that resonates with the modern consumer. SunGod is that brand. With an award-winning combination of optical innovation and an untiring focus on sustainability, the British brand has firmly established itself in the top tier of the endurance sports industry.

For specialist retailers, SunGod offers a unique opportunity to provide a product that challenges the status quo based on pure quality and ethical values. 8KO® Nylon: Optical Revolution

At the heart of the SunGod collection lies the 8KO® lens technology. While many traditional players in the market still use polycarbonate—a material that has been the industry standard since the 1980s—SunGod opts for a superior nylon polymer.

The benefits of 8KO® are immediately noticeable to the cyclist:

Superior Clarity: Higher optical precision than standard polycarbonate lenses.
Lighter Weight: Less pressure on the bridge of the nose, which is essential during long rides.
Extreme Durability: Stronger and more impact-resistant, enhancing the athlete's safety.

From the aerodynamic Velans™ to the ultra-lightweight Ultras™, every frame is designed with meticulous attention to detail. Features include the 198° grip in the temples, ensuring the sunglasses stay firmly in place regardless of the intensity of the ride or interaction with a helmet or cap.

Tested in the WorldTour: Partnering with the Best

SunGod’s performance is proven every day at the very highest level. As a proud partner of INEOS Grenadiers, SunGod works closely with the world’s best riders to push the boundaries of what’s possible. This feedback from the WorldTour flows directly into the development of the products that ultimately end up on store shelves.

Beyond cycling, the brand is deeply rooted in other high-performance environments, such as Formula 1 with McLaren Racing and sailing with the Emirates Great Britain SailGP Team. These partnerships underscore that SunGod is the preferred choice wherever visual precision makes the difference between winning and losing.

A Future-Proof Partnership
At a time when consumers are taking an increasingly critical look at the origin of products, SunGod offers a powerful answer. As a certified B Corp™ and winner of the King’s Award for sustainable innovation, the brand is at the forefront of corporate responsibility.

SunGod builds products designed to keep performing. Their commitment to circularity and focus on repair rather than replacement fosters tremendous brand loyalty and a high-quality image that reflects positively on your product line.

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