Serial 1
In the world of two-wheelers, few names capture the imagination quite like Harley-Davidson. When an icon of that stature decides to enter the e-bike market, you know the bar is immediately set at unprecedented heights. After initially focusing on its own dealer network, Serial 1 is now opening its doors to specialty bike shops. For you as a business owner in the cycling industry, this represents a unique opportunity to offer a brand that combines raw power with sophisticated technology.
A Flying Start with a Multi-Million Dollar Investment
The name Serial 1 pays homage to “Serial Number One,” the oldest known Harley-Davidson motorcycle from 1903. But don’t let the nostalgic name fool you; the technology is cutting-edge. With a development budget of over 40 million euros, the brand has gained a lead that is simply unattainable for many traditional e-bike manufacturers.
The result is a product line designed from the very first sketch around integration, riding experience, and sustainability. Not a cobbled-together frame with off-the-shelf parts, but a unique platform that pushes the boundaries of the premium segment.
