The Pack
The Story Behind The Pack: From a Passion for Sports to Practical Solutions
The Pack originated from the personal experiences of Maikel Peeman, a passionate athlete and entrepreneur based on the Dutch coast in Zeeland. As a national-level runner, injuries led Maikel to discover cycling, which eventually drew him into the world of triathlons. In 2021, he even managed to qualify for the European U23 10,000m Championships, a milestone where cycling played a crucial role as a supporting element in his training.
How it all started Living along the North Sea coast means beautiful rides, but Maikel encountered a practical problem: phones, coins, and keys rattling around loosely in the pockets of his cycling jersey. "I used freezer bags to keep my things dry, but they tore constantly and my keys would scratch my screen," Maikel explains. This sparked the idea for the Pack Essentials Case: a water-repellent pouch with clever compartments that protects valuables in all weather conditions.
Quality for a fair price What started with one smart case has since grown into a complete range for the demanding cyclist. In addition to the Essentials Case, The Pack now offers sturdy frame bags and compact handlebar bags, ideal for gravel adventures or long days in the saddle.
The mission of The Pack is simple: in a world where cycling components are becoming increasingly expensive, we aim to offer top-quality items at an affordable price. Products developed by athletes, for athletes.